I was saddened to hear about the passing of Don Cornelius. His legacy will forever be the television show Soul Train and the many memories it engraved in the hearts and minds of my generation. I’m a 70′s baby. So, Soul Train was more than just a dance show. It was part of a Saturday ritual that began with a sugary cereal and cartoons as the prelude, then Soul Train as the benediction before turning off the tube and going outside to play. Sometimes, the show was so good, we’d temporarily forego our outdoor playtime to re-enact the performances in our den. The fireplace step was the stage and the finials off our bedposts were the cordless mics (we were waaay before our time with the wireless setup).
Soul Train brought the hottest African-American (and mainstream) entertainers into our homes every week and gave us the blueprint for a party ritual that may never die: the Soul Train Line. Don Cornelius was like a cool uncle who’d throw great block parties for the kids, then go back into the house (behind-the-scenes), only coming out every now and then to bring snacks and goodies- so not to hover. He was super cool. I will also forever be indebted to this television pioneer for introducing me to the love of my musical life: El DeBarge. When DeBarge made their Soul Train debut singing “I Like It” circa 1982/83, it was love at first site. I may have even kissed the television screen and left wet slob marks that day by the time they came out to sing their second song, “All this Love.” Lord, have mercy… I pray there is a special place in heaven for Mr. Cornelius.
Though I didn’t think much of it as a child, we owe a debt of gratitude to George Johnson and his ethnic hair care company Johnson Products for the financial backing that made it possible for Soul Train to move from Chicago to Hollywood in 1971…then into homes all around the country. The shift from local television to syndication was a game changer for the show, the creator, and the hair care company. Die hard Soul Train fans can never forget the segue to commercial breaks and the conclusion of the show:
“…brought to you by Afro Sheen, Ultra Sheen and Ultra Sheen Cosmetics.”

You know, the blue jar of hair dress that promised to “turn on the lights in your hair…and condition in an instant.” As it turns out, 1971 was also a big year for the makers of Ultra Sheen and Afro Sheen. That’s when Johnson Products Company, Inc. became the first African American-owned firm to be listed on the American Stock Exchange (now known as the New York Stock Exchange). The company has been through a couple of corporate hands since its initial sell in 1993, but it’s good to know that the products are still on the market— representing a legacy of Love, Peace, and Soooouuuuul!!!!
VIDEO: Ultra Sheen commercial
VIDEO: DeBarge on Soul Train singing – “I Like It” circa 1982/83





